Insights
The why behind the what.
Purchase data tells you what someone bought. It will never tell you what they believed when they bought it — or what would change their mind. Parley measures declared opinion on brands, products, advertising, media, politics, sport, and the issues people actually argue about.
How any question splits
Take any question we run — or one you commission — and see how it breaks across age, gender, income, education, employment, and industry. Export the whole cut as CSV.
Opinion, over time
Track a brand, a person, or an issue across every question we have asked about it. See the trend line and the point-shift, not just today’s snapshot.
Ask the crowd directly
Put a campaign, a product concept, or a positioning statement in front of a real audience and get a demographic read back — fast, and without recruiting a panel.
Census-weighted, not raw
We post-stratify results to U.S. census shares, so an over-represented cohort does not distort the headline number. Every read ships with its weighting coverage.
Weighted by demonstrated judgment
Every member carries a Parley Rating earned by how often they read the room correctly. We can weight by it, and use it to filter bots and bad actors. No traditional panel can do this.
The number and the reason
Each vote can carry a written reason. You get the quantified split and the qualitative why in one record — not two studies stitched together.
Continuous, not periodic
Parley runs every day. Sentiment is a live series you can watch move, rather than a survey you commission and wait weeks for.
Not a paid panel
People weigh in for standing and identity, not for a few cents per response. That removes the incentive to click through a survey to get paid — and it is why the signal is cleaner.
Methodology in the open
Sample sizes, confidence, and weighting are disclosed with every read. If a cut is too thin to be meaningful, we say so instead of shipping a number.
Everything we license is aggregated and de-identified. We never sell an individual's identity or vote record, we hold every segment to a minimum cohort size so no one can be singled out, and members can exclude themselves from commercial insights at any time. Buyers are contractually barred from attempting re-identification. Clean data is worth more than more data.
Read the Data License Agreement →Tell us what you are trying to learn. We will come back with a sample read on a comparable question so you can judge the data before anyone talks about a contract.
No obligation. We usually reply with real data on a comparable question.